|#||Course Name||Credit Hrs||Prerequisite|
|BUS 698||Research Project||3||None|
The course will give students an opportunity to integrate and apply theoretical knowledge in a detailed and comprehensive manner in the form of a research project. Students will hone the skill of identifying a potential research gap suitable for research; setting research objectives; locating, organizing and critically analyzing the relevant secondary data through a thorough review of literature; devising an appropriate research methodology; analyzing the primary data selected, drawing conclusions, drawing on the implications for the academia & practice, and the directions for the future research.
After completing this course, the student will be able to:
- Apply critical thinking and problem-solving skills in the diagnosis and recommendation of solutions for the targeted research objective or an organizational problem.
- Demonstrate scholarship and professional competence by defining, designing and delivering an academically rigorous piece of research.
- Demonstrate critical thinking and problem-solving skills in the diagnosis and endorsement of solutions for the embattled business problem or opportunity.
- Discuss how to gather and analyze primary and secondary data.
- Examine how a piece of research impacts on existing and future research and practice.
- Identify different research methodologies and select the most appropriate one for a specific study.
- Identifying the research gap
- Writing down the introduction
- Review of literature and conceptual background
- Developing the conceptual framework
- Hypotheses development
- Research methodology
- Why you chose a particular method
- Analysis of the data
- Writing down the findings and results
- Discussion and conclusion
Cooper, D.R., Schindler, P.S. and Sun, J. (2006). Business research methods (Vol. 9). New York: McGraw-Hill Irwin.
• McQueen, R. A. and Christina, K. (2002). Research Methods for Social Science: A Practical Introduction. Harlow (England): Prentice-Hall.
• Heath, M. and Tynan, C. (2010). Crafting a research proposal. The Marketing Review, Volume 10 (2), pp.147-168.
• Saunders, M.N. and Lewis, P. (2012). Doing research in business & management: An essential guide to planning your project. Surrey, Pearson.