The course will give students an opportunity to integrate and apply theoretical knowledge in a detailed and comprehensive manner in the form of a research project. Students will hone the skill of identifying a potential research gap suitable for research; setting research objectives; locating, organizing and critically analyzing the relevant secondary data through a thorough review of literature; devising an appropriate research methodology; analyzing the primary data selected, drawing conclusions, drawing on the implications for the academia & practice, and the directions for the future research.

After completing this course, the student will be able to:

1. Apply critical thinking and problem-solving skills in the diagnosis and recommendation of solutions for the targeted research objective or an organizational problem.
2. Demonstrate scholarship and professional competence by defining, designing and delivering an academically rigorous piece of research.
3. Demonstrate critical thinking and problem-solving skills in the diagnosis and endorsement of solutions for the embattled business problem or opportunity.
4. Discuss how to gather and analyze primary and secondary data.
5. Examine how a piece of research impacts on existing and future research and practice.
6. Identify different research methodologies and select the most appropriate one for a specific study.

1. Identifying the research gap
2. Writing down the introduction
3. Review of literature and conceptual background
4. Developing the conceptual framework
5. Hypotheses development
6. Research methodology
7. Why you chose a particular method
8. Analysis of the data
9. Writing down the findings and results
10. Discussion and conclusion

Cooper, D.R., Schindler, P.S. and Sun, J. (2006). Business research methods (Vol. 9). New York: McGraw-Hill Irwin.

• McQueen, R. A. and Christina, K. (2002). Research Methods for Social Science: A Practical Introduction. Harlow (England): Prentice-Hall.
• Heath, M. and Tynan, C. (2010). Crafting a research proposal. The Marketing Review, Volume 10 (2), pp.147-168.
• Saunders, M.N. and Lewis, P. (2012). Doing research in business & management: An essential guide to planning your project. Surrey, Pearson.