The emergence of digital technologies has led to the emergence of new and disruptive business models. This course will give insights as to why digital technologies are at the forefront of entrepreneurship today and in times to come. The course is taught through a mix of theory, presentations, and hands-on experience on launching a demo E-business.

After completing this course, the student will be able to:

1. Enumerate content management systems and how they can be used as a foundation for an internet business presence.
2. Assess various e-business models with a detailed analysis of their value proportion, value delivery and value capturing models.
3. Compare and contrast unique e-business models and their revenue models.
4. Propose a digital business idea, and design and produce a functional prototype.
5. Identify a digital business idea, and design and produce a functional prototype.
6. Comprehend how customers can be acquired for a digital business.
7. Outline usability to enhance the customer experience.

1. Digital Entrepreneurship: Opportunities and Challenges
2. Choosing a Digital Business Idea
3. Creating a Digital Business Design
4. Building a Business Prototype (Case-based Discussion)
5. Digital Content for Business (Theory and Presentations)
6. Business Prototype Look and Feel
7. Business Prototype Functionality
8. Web Analytics: Creating and Tracking Business Goals
9. Usability and Customer Experience
10. Customer Acquisition in the Digital World: Opportunities and Challenges
11. Digital Business Experiments
12. Launching A New Digital Business Venture

Allen, J.P. (2019). Digital Entrepreneurship. Routledge, New York

Richter, C., Kraus, S., Brem, A., Durst, S. and Giselbrecht, C. (2017). Digital entrepreneurship: Innovative business models for the sharing economy. Creativity and Innovation Management, Volume 26(3), pp.300-310.